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Five reasons for having a well designed Logo


  • It should make a great first impression that entices customers to want to engage with your brand.

  • It's the foundation to building a strong brand identity.

  • It gives your business a symbol by which people can better remember you by.

  • It sets you apart from your competitors.

  • It nurtures brand loyalty.

If you would like brandmedia to review your current Logo or have them design you an entirely new one. Get in touch by filling in our enquiry form or simply giving us a call and we'd be happy to talk through the process.

So what Makes a Logo Stand Out from others?

This depends on the company, intended message, audience, and the final design. However, there are four essential components you should look to incorporate when developing a logo:

1. It should be audience-appropriate.

The best logos aren’t the flashiest, but rather those that resonate with their target audience. Logos represent not only your company, but also the people to whom you speak. For example – you wouldn’t use bright and peppy colours (read: bright yellow) for a funeral home, in the same way as you wouldn’t use depressing grays for a children’s party planner.

2. It should be easy to read.

This is particularly true for word-mark logos (logos that consist of text only) but applies to every design style. If your target audience is forced to decipher what your logo means, they’ll  Make sure your logo can be easily understood from just a glance.

3. It should be distinct.

Drawing inspiration from industry trends is always a good starting point, but remember that the goal of a logo is to differentiate your brand from the competition. Distinct = memorable, and that’s what will remind customers why your brand is the one in the industry that they should be loyal to.

4. It should be scalable.

We mentioned this above, but it’s important enough to emphasise again. Your logo will be placed prominently across several media channels, and in varied sizes; because of this, the best logos are versatile logos ones that can easily be scaled to fit any branding need you may encounter.


A Logo doesn't sell (directly) it identifies.


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