Construction
BluzoneGroup.
Logo Design|Print|Signage
Overview
Bluzone is the leading apartment renovation specialist in Auckland. Established in 2009, Bluzone Group specialises in inner-city apartment refurbishments, offering turn-key solutions to complete apartment fit-outs. From furniture and fittings to bed linen and cutlery, owners or tenants can turn the key, walk into a beautifully appointed apartment, and start enjoying all the benefits of living in Auckland’s central business district straight away.
Logo design
Outcome
The Bluzone Group identity combines recognisable Auckland architecture with a clean, property-focused graphic style. The inclusion of the Sky Tower and contemporary buildings immediately establishes a strong connection with the Auckland property market while giving the company a clear sense of place.
The predominantly blue palette communicates reliability and professionalism, supported by refined typography and a balanced architectural composition. The finished identity gives Bluzone a credible, established appearance suited to property renovation, development and project-management applications.
Print|Website
Outcome
Beginning with an update to the business card and email signature through to developing the website, Bluzone Group’s brief was to lift its market presence and grow the business with an email campaign targeting rental property managers and apartment owners. The result was a 37% uptake in website traffic and enquiries.
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