Dental clinic
Dental Plus.
Logo Design|Website Design|Signage
Overview
Dental Plus offers comprehensive general, cosmetic and emergency dental care services, from check-ups, tooth repairs and Invisalign braces to teeth whitening, veneers and dental hygienists.
Logo design
Outcome
Dental Plus takes a deliberately contemporary approach to dental branding, using a simplified tooth motif contained within a clean turquoise graphic device. The organic treatment of the tooth softens the clinical nature of dentistry and helps create an identity that feels welcoming rather than intimidating.
The fresh turquoise colour conveys cleanliness, wellbeing and modern healthcare, while the combination of dark and bright typography creates a clear hierarchy within the name. The result is a professional yet approachable identity that supports the positioning of Dental Plus as a provider of advanced dental care.
Website|Print|Signage
Outcome
A suite of branded items including business cards, letterhead, and outdoor signage in the form of a roadside sign and a plinth ensured a strong community presence.
The Dental Plus website reflects the clean teal identity, using white and orange to convey clinical professionalism with a friendly feel. The navigation is kept simple and straightforward, with a prominent call-to-action button that directs visitors to book an appointment. Service information, dentist profiles and patient testimonials were incorporated to establish trust.
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