Café bistro
Beans n’Bites.
Logo Design|Print|Signage
Overview
Brandmedia was approached to rebrand Beans n’ Bites, which had just been purchased from an established café based in Whangaparāoa and so required its own identity. The café positioned itself around great-tasting coffee, fresh bites and cosy vibes. It was also now offering refreshing gelato to capture the summer market. Located at 7/3 Akoranga Drive, Northcote Medical Centre, Northcote, Auckland.
Logo design
Outcome
The Beans n’ Bites identity creates a warm, approachable café brand centred around a distinctive line-art icon that cleverly combines the visual language of coffee, food and hospitality. The flowing shape gives the mark an organic, handcrafted quality while remaining simple enough to be instantly recognisable.
The rich brown and warm gold palette reinforces associations with freshly roasted coffee and quality café food, while the clean typography keeps the overall identity contemporary and accessible. The result is a versatile brand that works equally well across signage, packaging, menus and digital applications.
The Gelato identity combines expressive script lettering with a playful gelato-cup illustration to create a welcoming, indulgent brand. The flowing letterforms bring movement and personality, while the illustrated swirl and spoon provide an immediate connection with frozen treats.
Vibrant pink gives the identity a bold, cheerful presence, complemented by soft yellow-green detailing and strong black outlines within the illustration. The result is an approachable, memorable brand with a sense of fun, suited to shop signage, takeaway cups, packaging and promotional material.
Print|Signage|Packaging
Outcome
A suite of branded items including menus, DL flyers, loyalty and business cards, and outdoor signage in the form of flags, roadside signs and umbrellas ensured the café’s presence was extensively promoted throughout the local and surrounding community.
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