Home living retailer
The Fireplace.
Logo Design|Print|Signage|Website Design
Overview
The Fireplace has been helping New Zealanders create warmer, more inviting spaces for more than four decades. Kiwi-owned and operated, the company sources premium fireplaces, fire pits, heating solutions and accessories from leading international manufacturers, offering wood, gas, electric, pellet and bioethanol options to suit a wide range of homes and lifestyles.
Working with homeowners, architects, designers and builders, The Fireplace combines product knowledge with practical technical support from selection through to installation. With nationwide distribution and an established network of retailers, installers and service agents, the company offers a trusted, design-focused destination for creating fireplaces that deliver both warmth and visual impact.
Logo design
Outcome
The Fireplace identity creates a warm, contemporary brand built around a simple flame symbol and distinctive custom typography. The elongated “F” provides a strong visual anchor within the wordmark, while the flame icon immediately connects the brand with warmth, comfort and the focal point a fireplace brings to an interior.
The deep purple palette gives the identity a premium, sophisticated feel, while the warm amber glow behind the flame adds atmosphere and reinforces the sense of heat and ambience. The result is a clean, memorable identity that balances modern styling with the emotional appeal of warmth, comfort and home.
Print|Signage|Website design
Outcome
A suite of branded items including a website, vehicle signage, business cards, point-of-sale labels and brochures gave The Fireplace a visually unique position within the home fireplace market.
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