The creation of an effective Website involves careful consideration of a wide range of strategic, creative and technical issues. To help you begin your journey down the road to e-business success, Website Planning Guide.
This guide is designed to demystify the Web strategy planning process by providing a step-by-step approach to defining an effective e-business strategy. After completing the exercises contained in this guide, you will be well on your way toward creating a Web strategy that will help your company produce measurable business results.
Define Your Goals & Objectives What will be the purpose of your new Website? Before starting a Web project, it is important to step back and take a broad view of your company’s goals and objectives. An effective Website can help you achieve a number of business goals. Some examples include: marketing and attracting new customers, enhancing customer service, selling online, improving sales force and distributor productivity, etc.