Kirsten Keown from mindset, a registered Clinical Psychologist with a focus on the business world, has worked with many hundreds of individuals, groups and organisations. Kirsten felt her old Logo and Brand image did not best reflect her overall businesses ethos. So we employed brandmedia to develop a brand that would better communicate the essence of what Mindset can deliver. By combining a circle with strokes radiating from a silhouette of a human head, we wanted to create a graphic that encapsulated a sense of expansion and growth but complemented the adjoining text. As you can see from the image below the old version was over complicated and clunky. Also by introducing a rounded font helped to soften the overall look and projects a more friendlier image.